Media
Relations
Often the cornerstone of any public relations campaign, media relations
is our ongoing effort to make sure your company gets the positive
recognition it deserves in print, radio, and television. Nevins
& Associates writes press releases and aggressively follows-up
to ensure coverage. We also maintain and develop good relationships
with editors and reporters and act as your liaison with members
of the media. We’ll help you write and edit work for publication
in media outlets. We coordinate press conferences and announcements
and, if necessary, a Nevins & Associates staff member may serve
as your media spokesperson. It is our business to know your market’s
media outlets well, and we carefully monitor publications and programming
to identify opportunities for your business.
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Crisis Communications
Occasionally, an unexpected event may cause a public relations crisis
for a company or organization. Nevins & Associates works with
all of our clients to develop an appropriate plan of action in the
event of a crisis, and we are available 24 hours a day to assist
you in the event of an emergency. From drafting and issuing an official
statement to holding a press conference, to working the phones to
handle inquiries, Nevins & Associates will work to protect your
interests.
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Communications
Training
Nevins & Associates offers informal and formal communications
training to all of our clients. From reviewing the "do’s
and don’ts" of an interview situation to a full-scale
seminar on media relations and public speaking, Nevins & Associates
can help you and your employees to become a more effective spokesperson
for your organization.
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Community Relations
Nevins & Associates believes that every business should give
something back to its community. Not only does community programming
help to create a good corporate image, it can offer marketing opportunities
not otherwise explored. Nevins & Associates coordinates corporate
citizenship efforts by recommending and coordinating sponsorships
of charity and community events, lobbying for placement of clients
on influential community boards of directors, and creating unique
community service activities for our clients to spearhead.
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Government
Relations
For years, Nevins & Associates has been effectively networking
our clients with those of influence in local, state, and federal
government. We believe that cultivating these relationships inevitably
serves our clients’ best interests. Clients whose businesses
interact with elected or appointed government officials often benefit
from our expertise and execution of a plan to communicate with those
in positions of influence.
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Market Research
In order to identify and accurately profile your target market for
a public relations program, Nevins & Associates offers a full-range
of market research services. We have experience in focus group administration;
intercept studies and surveys, telemarketing, and more.
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Event Planning
From a grand opening of a new facility to a holiday party for customers
to a small cocktail reception for potential clients, Nevins &
Associates offers complete event-planning services. Always in keeping
with the marketing objective of the event, Nevins & Associates
will develop an event theme, help create a guest list, and more.
We can handle all logistics, including invitation design and printing,
signage, catering, decor, etc. With us behind the scenes, your representatives
will have more time to meet your guests and "sell" your
company.
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Employee Relations
Nevins & Associates works with your management team to review
existing in-house communications practices and policies. We’ll
research through focus groups, surveys and interviews with employees.
We will also develop employee incentives and employee morale-builders.
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Financial/Investor
Relations
Nevins & Associates handles shareholder communications, road
shows, IPO’s, and other forms of communication necessary to
gain and/or retain shareholder confidence.
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Sales Support Activities
Nevins & Associates will offer promotional assistance to your
sales representatives, including planning and execution of contests
and other incentive programs.
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Advertising
Nevins& Associates provides full service advertising capabilities.
From creative concepting to copywriting, strategic planning, production
and media placement, Our team will develop a plan and budget to
most effectively reach your goals.
Media
Placement
Nevins & Associates has expertise with local, regional and
national radio, television and print media placement. Our advertising
staff will secure the lowest rates available and target the most
effective media for our client.
Marketing
Collateral Materials
Nevins & Associates can manage and coordinate all marketing
collateral materials. From corporate brochures, to sales slicks,
to invitations, newsletters, displays and advertising, we can
produce all of our client’s collateral needs.
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