Publicity vs. Advertising
Taken from odwyers.com
Written by Fraser P. Seitel
Public relations and advertising enjoy an increasingly symbiotic
relationship.
The largest public relations firms have been purchased by advertising
conglomerates – WPP, Cordiant, Havas, Omnicom, Interpublic
and the like. And there are many who believe the two fields are
essentially one and the same. They are not.
Advertising's purpose is to sell a product or service. The purpose
of public relations is to sell an organization. There is a large
difference.
The closest link to advertising in the practice of public relations
is the function of "publicity."
Publicity, like advertising, is often used to promote the benefits
of a particular product. But while advertising can be "guaranteed,"
there are no such assurances with publicity.
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Why
Public Relations
Taken from odwyers.com
Written by Fraser P. Seitel
Public relations.
Who needs it?
That's the question posed by organizations and individuals, when
confronted with the prospect of actually paying for PR work.
The short answer, of course, is that everyone "needs PR"
– good PR, that is. Leon Hess, the late owner of the New
York Jets, used to delight in telling interviewers that his oil
company "didn't need public relations."
Sorry, Mr. Hess, but like it or not, your firm, just like every
other, has PR, whether you want it or not.
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